How we created a scalable crypto platform - Metla Case Study

A crypto platform that simplifies the management of crypto assets and combines many necessary tools. Search, security, portfolio and transaction tracking, NFT management, De-Fi, and much more

Timeline: 6 month
Product type: Crypto Dashboard
Platform: Bubble
Industry: Crypto
Preview: Link

Intro

Every year, new tools appear in the cryptocurrency market, and with this come challenges: millions of tabs, constant logins, and confusing interfaces. We realized that users needed something more — a unified space where all information would be gathered in one place.

This is how the idea of our platform was born: to create a convenient, secure, and intuitive service for traders and crypto enthusiasts of all levels. We strive to simplify interaction with the blockchain and make it accessible to everyone.

Target Audience

Beginner crypto users:
Newcomers to the world of crypto looking for simple solutions for the first steps.
Traders and investors:
Active market participants interested in analysis, strategy and profit.
Crypto enthusiasts and advanced users:
Experienced users who are deeply passionate about the crypto industry.
Institutional players:
Large organizations and funds that manage significant amounts of capital.
Entrepreneurs in crypto:
Creators of projects & startups in the field of blockchain and cryptocurrencies.
Professional risk managers:
Experts focused on risk management and asset protection.
Cryptocurrency whales:
Owners of large volumes of crypto that have a significant impact on the market.

Challenge

We started in a field where we had no professional experience - crypto projects were a complete terra incognita. We had to master the fundamental principles of blockchain from scratch and approach development systematically. The main challenges we faced:

• Information chaos: How to systematize disparate crypto data from dozens of sources so that the user receives a consolidated, clear picture of their assets?

• Technological inaccessibility: How to overcome the heterogeneity of blockchain protocols and create a universal mechanism for interacting with various cryptocurrency networks?

• Design puzzle: How to visually simplify complex financial instruments so that they are intuitively understandable even to someone without a technical education?

• Security vs Convenience: How to create a maximally secure system without turning the usage process into a bureaucratic quest with multiple confirmations?

• Personalization in a mass product: How to make a platform that is equally comfortable for both a crypto enthusiast and a beginner hearing about blockchain for the first time?

Features

Stages: 1of 9

Idea and Concept:Creating a crypto platform that makes blockchain technologies as understandable and accessible as possible for users of any skill level.

Solution

Bubble.io was chosen as the main tool that fully met the need for constant scaling, speed of development, and budget-friendliness for such a large project. We integrated with partners such as:

Partners: Rarible, Pinata, MetaMask, AMLBot, Blockchair, Crystal, Chainalysis, DeBank

Results

We created a platform that fully meets all technical features and security requirements for the crypto audience.

In addition to user growth, our agency has also become one of the thousands of users of this platform.