SEO Strategy For Bubble Web Applications — Full Guide
How to optimize your web app made on Bubble for search engines? Read our tutorial!
TABLE OF CONTENTS
Many good apps fail because they cannot get enough users. To gain more awareness and traffic for your Bubble app, Search Engine Optimization (SEO) is key. While many people think SEO is difficult, time-consuming, and uncontrollable, the truth is that by applying several systematic rules, you can achieve first-page Google rankings without any magic.
In this detailed guide, we'll show you how to promote your Bubble app in search organic results effectively.
For your convenience, we've divided this guide into three parts:
- Content and Keywords
- SEO Settings in Your Bubble App
- Improving Your SEO
1. Content and Semantic Core for Your Site
To start, you'll need to gather the semantic core based on your niche and topics. You can use tools like Keyword.io or its analogs. Register for a free account and collect relevant keywords. Keywords have two key characteristics: search volume and difficulty.
- Search Volume: Indicates how popular a keyword is in search and how often it's used.
- Difficulty: Reflects how challenging it is for your site to rank for a specific keyword due to competition.
Types of Queries
There are three main types of queries:
- Short-tail Keywords: Generic, 1-3 words long (e.g., "no-code," "Bubble"). These have high search volume and difficulty.
- Mid-tail Keywords: More specific, moderately difficult to target (e.g., "Bubble app templates").
- Long-tail Keywords: Niche-specific, detailed queries (e.g., "marketplace app templates for Bubble"). These bring in less traffic but often higher quality.
Your website's content should incorporate all three types of keywords. While short-tail keywords are tempting, they're highly competitive. New websites typically have low domain ratings, making it tough to compete for these terms. Instead, focus on mid-tail and long-tail keywords to improve your chances of ranking higher in search results.
2. SEO Settings in Your Bubble App
2.1 Set Up the Robots.txt File
The first step is setting up your robots.txt file.
What Is Robots.txt?
The search robot has limited time to evaluate your site. It goes through all pages straight and may find some of them useless. Robots.txt is used to hide these from indexing, helping to improve your site’s visibility.
Do not close the
?escaped_fragment= parameter in your Bubble app as this is crucial for the search robots to receive the HTML version of your page.How to Set Up Robots.txt in Bubble
- Open your Bubble app in the editor.
- Go to Settings > SEO/metatags tab.
- Add your robots.txt file:
User-Agent: GoogleBot Allow: Disallow: /personal/
Check your file by going to
www.your-site-name.com/robots.txt.2.2 Generate a Sitemap.xml File
This file helps search robots by explicitly indicating the URL of your site. Use Bubble’s internal tools to generate it, ensuring only the pages that need to be indexed are included.
2.3 Optimize Meta Titles & Descriptions
Write dynamic meta descriptions containing keywords (e.g., "no-code templates"). Ensure the first paragraph of your content is concise, around 180 characters, to fit into the meta-description field.
2.4 Optimize Content and H1 Headings
Use the keywords collected in your semantic core to optimize your landing pages. Ensure each page has a proper title, description, and heading.
2.5 Close Outbound Links
Add
rel="nofollow" to all outbound links to prevent search engines from following them.2.6 Use Beautiful URLs
Avoid URLs with IDs; instead, use the slug feature in your Bubble app.
2.7 Implement Microdata
Microdata is essential for improving the SEO of your Bubble app.
2.8 Consider Multilingualism
If your audience spans multiple countries, consider implementing multilingual support. Choose two or three popular languages based on Google Analytics data.
3. Actions to Improve Your Bubble App’s SEO Visibility
3.1 Add Your Site to Google Search Console
Register all versions of your site (e.g.,
http://www.site.com, https://site.com). Registration can be done via a DNS-record in your registrar. Submit your sitemap.xml to the Google Search Console.3.2 Increase Your Online Presence
Create accounts on social networks, add links to your project, and share content. Consider using YouTube to produce video content about your app.
3.3 Build Backlinks
Backlinks help improve your domain rating and search engine ranking. Register your site in niche directories and participate in relevant forums. Use tools like Ahrefs to track competitors’ backlinks.
3.4 PR and Search Engine Reputation Management
- Guest Posting: Contribute content as an independent author on related websites.
- Link Exchange: Collaborate with other sites to exchange content and links.
- Expert Contributions: Offer expertise on news resources or online encyclopedias.
3.5 Expand Your Semantic Core
Regularly update your content and expand your keyword strategy to attract more traffic.
3.6 Continuously Optimize Content
- Unique Content: Avoid rewriting; provide original, expert content.
- Breakdown and Visuals: Use blocks, photos, videos, and infographics to enhance readability.
- Relevant Content: Ensure your content matches the keywords and topics, providing value to users.
Wrapping Up
Remember, SEO is not difficult and is an investment in your app’s future. SEO traffic has the highest conversion rate because users trust Google search results.
If you have any questions, our support team and forum are always ready to help.